J C Atkinson Branding Review
J C Atkinson are the UK’s leading manufacturer and distributor of coffins and caskets and promote environmentally responsible innovation and product development within the industry.
Having worked with J C Atkinson for many years, I was asked to undertake a review of their visual communications and report back with my findings. Looking at the entire output of their in-house design team it was clear that messaging had become diluted and inconsistent, with their marketing, printed brochures and websites failing to stick to a single voice. The submitted Review gave an overview of things that needed to be improved, specific examples to highlight prominent issues, and fixes and solutions to each of the points raised.
After a number of further discussions, a second document outlining changes to the company branding was created, with a support package that included a full set of updated logos, fonts an and colour pallettes. Along with numerous tweaks and modifications to unify their existing structure, several new product ranges were developed from scratch to reflect changes in the companies product offering.
The Visual Communications Review and Branding Update also paved the way for a full overhaul of the company's websites.